When an internet user is unable, to guess your URL (Uniform Resource Locator, read website address) they will use a search engine to find you. Now, of all the website visits conducted in the UK and US that were immediately preceded by a search engine search, Google is responsible for the majority. Google is by far most widely used search engine and the biggest referrer of visitors in UK and the US.
Google doesn’t make it easy. You’d think the easiest thing in the world would be for Google to post FAQ page or a checklist on the site that systematically explained to developers and business owners how to win its favor, but it won’t.
